PROFESSIONAL DEVELOPMENT PROGRAMME

Grow your business and connect with high-value client in 6 months.

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for Architects & Interior Designers

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We are accredited by:

The UK's first and only coaching and mentoring programme specifically for design professionals.

Created by Multi-Award Winning Chartered Architect & Interior Designer, Ryan Wenham, together with Psychologist and Careers Specialist, Marc Prats.

Build a successful design business in just 6 months

Increase your revenue and win high-value clients within one month of joining the programme.

Our programme is designed for decisive action-takers like you, focusing on immediate, impactful outcomes that match your drive for success.

Gain the competitive edge you crave and the financial rewards you deserve, all within a framework that respects your time and energy.

Understand

your ideal client

Identify who you’re speaking to
Know what they want and why
Create messaging that converts
Attract aligned, high-value clients

Build a unique,

high-value offer

Design an offer that’s clear
Set pricing that reflects your value
Create strong, simple boundaries
Position as the obvious choice

The business & lifestyle you deserve

Take control of your time and income
Find clients who respect your skill
Make confident business decisions
Build a business that fits your life

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A unique career experience that ignites your creativity

Turn your creative visions into captivating realities that attract your ideal clients!

Learn how to stand out from the crowd with this fun and immersive programme. Use your unique abilities to create your own exciting path - build the career that you want!

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A 6 month programme that will change your life

We have had immediate results with our previous and current clients, taking their earnings as individuals to over £10,000 per month within the first phase of our programme - and we guarantee to get you results!

If you are not able to earn back your investment within these 6 months, you will be given an additional 6 months in the programme and we will work with you until you reach your goal.

We have never had to use this guarantee!

Click the videos below to hear from our clients

100% of our clients said they would
recommend this programme

Seeing immediate results and receiving validation for my work has been truly transformative. It's those moments that really make an impact and show me how far I’ve come.

I accomplished more than I had expected, and freeing up mental space has made a huge difference in my productivity. Staying on top of the programme over the last few weeks has really helped me stay focused and maintain momentum.

I used to feel so hesitant about making big changes or investing in my business, but your support has given me the confidence to do that. I now see these decisions as investments in myself and my clients.

Anne Rodriguez, UK

Sonderpath Studio

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Programme Details

We provide professional development for Architects & Interior Designers to start & grow their businesses through client connection.

For individuals, freelancers and small-medium design studios.

Our programme teaches designers how to connect deeply with themselves and their audience so that you can truly understand your clients needs in order to attract, nurture and convert high-value, “dream” clients that will appreciate your professional value, paying a premium for a distinctive, bespoke service and outcome. We do this with the help of Insights Discovery, a psychometric tool used to improve communication and self awareness.

We bring structure to your business, your marketing and your social media, developing a personal brand and company narrative that inspire people to work with you, following a simple step-by-step strategy.

It’s so important to be able to resonate with our ideal clients and build trust so they buy you, before they buy your services - incredibly important when working as a small business. Clients are so passionate about their projects that their decision is made through emotion, going beyond the level of experience and knowledge you have, but by the person you are, your story, your talent and what you are like to work with.

By focusing on individuality and uniqueness and pushing against the ‘one size fits all' approach to design, we connect smaller design studios with clients that respect and appreciate your unique skillset and are willing to pay for it.

This approach means that we, as professional designers, can be paid correctly and fairly to create progressive, career changing designs that will move the industry forward!

We understand that stepping into your full potential is not just about having the right skills—it's about feeling supported and secure in your journey. Our coaching programme is designed to nurture your natural talents while giving you the concrete business tools you need. We provide a compassionate and understanding environment where you can grow at your own pace, ensuring you never feel overwhelmed. Let us help you build a sustainable business that doesn't just look good but feels good, allowing you to maintain that crucial balance between professional success and personal happiness.

5 steps to building your dream business

All it takes is for you to start

This 6 month Professional Development Programme covers three learning modules that you can move through at your own pace. At the end of the learning modules we will work on implementing everything that you have learned, refining and improving your processes to grow your business and career.

1:1 Business Audit

Discover your business potential

Build an offer that works for you

Learn to communicate to attract your dream clients

Implement, refine, grow

START

DISCOVER

BUILD

COMMUNICATE

IMPLEMENT

01

Your business audit

This is a chance for us to meet face to face, to connect, get to know more about you, to fully understand your situation, your objectives, and put together a plan of how we are going to help you over the next 6 months.

Fill in the form below to book your call.

Key Points

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02

Discover

In this initial phase, we delve deep into understanding who you are as a designer, what you have to offer that is unique and who your ideal clients are.

This is an opportunity for self reflection allowing you to understand your business and build a trustworthy personal brand and to grow your confidence as a professional.

During this phase you will be given your

Insights Discovery profile.

Topics covered

03

Build

We will now focus on building a quality, stand-out offer that targets your ideal client, creating social media content, ads and funnels with a solid marketing strategy that focuses on your ideal client and aligns with your values and skillset.

Impact report

Upon completion of your discovery phase, we will provide an in depth report analysing your entire professional profile, including a heuristic website review, in relation to the work that we have done over the previous weeks, highlighting areas for improvement and informing our focus for the rest of the programme.

Topics covered

04

Communicate

The best designer doesn't win the project, the best storyteller does.

Understanding how to successfully capture and nurture new clients, understand your role, set boundaries and get paid is essential for every business. This is fundamental to your success.

Topics covered

05

Implement

As soon as you join the programme, we will begin implementing new strategies into your business to increase revenue.

We will continue to refine and improve your offer throughout, giving you the support and advice you need to attract your ideal clients, secure new opportunities, and scale your success - in real time.

This is an opportunity for us to work on your business and make any improvements and changes as you take on new projects.

How we will support you

There are 3 levels to our Professional Development Programme depending on your needs and the needs of your business. This starts with our self-paced Digital Course which provides the foundation of all of your learning and business success.

01 Our Digital Course
Business foundations programme

No pressure, just tools, resources and a step-by-step guide to creating a successful design business that works for you - giving you the clarity and focus that you need. Everything that you need, all in one place.

All learning material and topics are outlined here.

Professional Resources and Tutorials

You’ll get expert-led, structured video content and templates that walk you through the essentials; strategy, pricing, boundaries, and client communication - all at your own pace.

Learn how to build your offer, stand out in your niche and price your services properly.

Everything is backed by experience and psychology; built to help you apply what works, without the guessing.

Social Media Content Planner

This plug-and-play planner helps you create a consistent, strategic online presence showing you exactly what to post, when and how so that you can build your brand and attract your ideal client.

No more decision fatigue, just a clear plan to connect with the right audience and build your reputation, one purposeful post at a time.

Email Scripts and Nurture Sequences

Access proven email templates that build trust and convert your target clients. Written to reflect your values and voice. Whether you’re reaching out to a lead or following up after an enquiry, you’ll sound like the professional you are.

Our nurture sequences provide automated solutions that encourage real interaction and keep your name and your brand at the forefront of your client's mind.

Lead Magnets and Funnels

Learn how to create a lead magnet that actually speaks to your dream clients, and build a simple, focused funnel that guides them towards working with you.

We’ll show you exactly what to say, how to structure it, and where to share it so your audience starts seeing you as the obvious choice. This isn’t about a generic template - it’s about helping you build something aligned, strategic, and tailored to your business.

02 Collective Support
Networking & business growth

Collective learning in an intimate group setting.

For ambitious designers ready to grow fast, get visible, and build a business they’re proud of -

with the energy of a supportive community behind them.

Group learning and feedback

This is your chance to showcase your business, be part of an exciting community of like-minded designers and build your business the way you want.

Stay motivated and connected with live sessions and peer learning that energise your growth.

You’ll get real-time input, inspiration, and encouragement from others on the same path - and it’ll feel like you’re not doing it alone.

Personalised Business Plan

No more vague advice. You’ll walk away with a clear, practical roadmap tailored to your strengths, style, and vision, so you know exactly what to focus on, and how to move forward with purpose.

This is about building a business that’s profitable and fulfilling. Making money and reaching success while doing what you love!

Detailed Impact Report

See your transformation in black and white. We track your key shifts across mindset, offer, brand, and clarity - so you can celebrate how far you’ve come and identify exactly what’s working.

You will also receive detailed feedback with a targeted demographic analysis, full social media and website analysis and clear strategy on how to move forward.

This isn’t just theory. You’ll see the real, measurable results of your progress.

Insights Discovery Profile

Success starts with knowing yourself. Your personalised Insights profile will show you exactly how to lead your business in a way that suits your energy, strengths and communication style - so everything feels more aligned, confident and natural.

You’ll stop comparing, and start owning your way of doing things.

You'll start to understand your own communication styles and techniques, how to speak to your ideal clients and how to lead a team.

03 1:1 Support
A personalised business experience

For established designers ready to lead with clarity, elevate their brand, and build a business that reflects their values, ambition, and lifestyle. This is exclusive, tailored, and transformational.

This isn’t just a business programme, it’s a turning point. You’re not here to play small. You’re ready to lead, and this is the space to do it properly.

One-to-one Mentoring and Coaching

Everything we do together is built around you - your strengths, your goals, your working style.

We’ll craft a full business strategy that reflects who you are and where you want to go, with personalised support that makes every decision clearer and every step feel more certain. This is about personalised, tailored and exclusive experiences that focus on deep alignment and expert insight, every step of the way.

In-person European Retreat

Step away from the noise and immerse yourself in clarity, creativity, and connection. This exclusive retreat is your chance to zoom out, focus deeply, and reconnect with your purpose in a beautiful, inspiring setting.

You’ll leave empowered, realigned, and fully equipped to lead your business with calm and conviction.

camera mockup PHOTOGRAPHY BRANDING TITLE IMAGE.png

Branding Photography

We’ll help you show the world who you really are. Through high-end branding photography and visual storytelling, you’ll create an image that reflects your confidence, creativity and credibility, so you feel proud of every touchpoint, and your ideal clients feel drawn to you before you even speak.

PR Publication

You’ve done the work - now let’s make sure people know about it. Through targeted PR support and tailored opportunities for visibility, we’ll help you position yourself as a recognised expert in your field.

This is about impact, credibility, and elevating your business beyond the day-to-day, so your brand gets the recognition it truly deserves.

How do I join?

Step 1

Fill in the form below to tell us more about you, your career goals and your business.

Step 2

We will contact you to discuss how we might be able to help you and ask you to book an free business strategy call. This will be a short 45 minute call in which we will discuss your current situation and your objectives, set out a clear path for your success and a chance for you to ask us any questions.

Step 3

If your application is successful and payment has been received, you will be onboarded to our online platform and can begin your introduction and Discovery Phase.

Book a free business audit

Please fill in your details below and book a one-to-one call. You can select a time that works for you and your schedule.

Time to complete: approx. 3 mins. ⌛

What happens after I join?

Onboarding

Once you sign up, you’ll receive a personal welcome and immediate access to everything you need to begin - whether that’s the digital course, group workshops, or your one-to-one programme.

Month 1 overview:

Business Audit

About your business

Access to the Digital Course

Welcome call

Q&A

Discover

Build

Communicate

BEFORE JOINING

WEEK 01 INTRODUCTION

YOUR LEARNING MODULES

You’ll be guided step by step through a structured, supportive journey tailored to your path. We’ll help you get clear on where you are, where you want to be, and what needs to happen to get you there.

We focus on clarity, confidence and connection - so you’ll know what you’re building, who it’s for, and how to speak to them in a way that truly lands.

Hi! 👋

My name is Ryan, creator of Larsen Architecture and this Professional Development Programme.

I am a practicing, Chartered Architect and a Registered Interior Designer.

I have always felt that there is a disconnect between what we learn to be successful designers and the essential skills needed to run a successful design business.

I feel that the 'one-size-fits-all' approach to design education is outdated and we should be focused on unique solutions that allow designers to celebrate and share their individual talents, fostering creativity, better design and pushing the industry forward; and so, I created this programme.

More About Us

Click the videos above to play

Why did we create this programme?

The Science behind what we do

At the heart of our programme is Insights Discovery; a globally recognised psychometric tool that helps you understand your personality, your communication style, and how you naturally show up in the world.

But more importantly, it helps you connect.

Understanding how you work is the first step to running a business that feels aligned understanding how others work. That’s how you build a brand that resonates deeply, communicates with clarity, and draws in your dream clients - the ones who truly value what you do.

This is where Marc comes in. As a psychologist and communication specialist, Marc brings the depth, structure, and emotional intelligence that elevates this programme far beyond a business course. His guidance helps you understand not just your strategy, but your style; how you lead, how you listen, how you respond, and how to create meaningful, lasting connections with the people you’re here to serve. Because business is personal.

If you don’t know how to connect with others, or communicate who you really are, you will never be able to demonstrate your value to your ideal client.

This isn’t about boxing you into a colour or a type. It’s about giving you the insight and language to confidently show up as yourself, build trust with your audience, and position yourself as the only choice in a crowded market.

This is the difference between sounding “professional” and being genuinely powerful in how you communicate.

Our entire programme, from Discovery to Implementation, is designed with this psychology in mind.

We don’t just help you build a business.
We help you understand yourself, your clients, and the people around you — so your business feels like a natural extension of who you are.

And when that happens, the right clients feel it too.

Click on the images above to read more

In order to help you learn and implement the above, we utilise coaching methods and a series of resources that are scientifically proven to be impactful in your self-development journey:

Personalised one-to-one coaching and mentoring
Guidance through project development
High-impact communication to sell/market your brand’s identity to potential clients or employers
Self-directed learning to fit around your work and any study commitments
Spaced repetition helps solidify knowledge successfully and helps build a picture of this self-development journey
Continuous refinement through specific, focussed feedback

If you are ready to take action towards your future, book a call with us so we can walk you through the process.

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Seeing immediate results and receiving validation for my work has been truly transformative. It's those moments that really make an impact and show me how far I’ve come.

Anne R, UK

@sonderpathstudio

Book your free business audit